KFC wanted ordering that met customers wherever they were, without asking them to install anything. The brief was web and QR: scan a code at the table or open a link, and order from the full menu on the spot.
The approach
We built one ordering experience that works the same on the web and from a QR scan. The menu, deals, and cart stay consistent, and checkout is quick because there is no app, no login wall, just the food and a payment.
What shipped
A web and QR ordering flow that carries the full menu and the latest deals, gets a customer from craving to checkout in a few taps, and needs nothing installed to use.
