Case study

Instacuts

An on-demand grooming app that sends a background-checked barber or stylist to your door in under an hour.

Year
2023
Sector
On-demand grooming
Scope
Product design, Engineering
Timeline
14 weeks

Book a cut at home, and a licensed pro shows up, no salon trip.

< 1 hr
from booking to a pro at your door
vetted
every stylist licensed and background-checked

Instacuts brings the haircut to the customer: pick a time, and a professional barber or cosmetologist comes to your home or office. Trust and timing are everything in that promise, so the app had to make booking effortless and the person arriving feel safe to let in.

The approach

We designed for the moment someone decides they want a cut now. Choosing a service and a slot is quick, the professional is shown as licensed and background-checked, and a referral reward loop gives regulars a reason to bring friends in.

What shipped

An on-demand grooming app that matches customers with vetted barbers and stylists who travel to them, with a booking flow built for speed and a rewards programme that turns happy clients into referrals.

Next projectPepper Lunch

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